Chen et al’s (2010) article “Information Systems Strategy: Reconceptualization, Measurement, and Implication” published in the MIS Quaterly, Volume 34 No 2. presents a new perspective on the field of information systems strategy.

The authors start by providing a reconceptualization of information systems strategy, arguing that traditional approaches have been too narrow in their focus and have not fully captured the complexity of the field. They propose a new definition of information systems strategy that emphasizes the importance of alignment between information systems and organizational goals, and the need for flexibility in managing information systems.

The authors then present a measurement framework for evaluating the information systems strategy’s effectiveness, including quantitative and qualitative measures. They also propose a set of implications for practitioners and researchers in the field of information systems strategy, including the need for further research on the topic and the importance of considering the broader organizational context when developing and implementing information systems strategy.

In conclusion, the authors of this article provide a fresh perspective on the field of information systems strategy by highlighting the importance of alignment and flexibility in managing information systems, and by providing a measurement framework and implications for practitioners and researchers.

Chen et al’s (2010) article “Information Systems Strategy: Reconceptualization, Measurement, and Implication” provides a valuable contribution to the field of information systems strategy by offering a new perspective on the topic.

The authors argue that traditional approaches to information systems strategy have been too narrow in their focus and have not fully captured the complexity of the field. They propose a new definition of information systems strategy that emphasizes the importance of alignment between information systems and organizational goals, and the need for flexibility in managing information systems.

This reconceptualization of information systems strategy is essential because it highlights the need for a broader and more holistic approach to the field. It also emphasizes the importance of considering the organizational context when developing and implementing an information systems strategy, which is crucial for ensuring that these systems are aligned with organizational goals and can adapt to changes in the environment.

Additionally, the authors provide a measurement framework for evaluating the information systems strategy’s effectiveness, including quantitative and qualitative measures. This is an essential contribution to the field as it allows for a more comprehensive evaluation of information systems strategy and can help organizations to identify areas for improvement.

The authors also propose a set of implications for practitioners and researchers in the field of information systems strategy, including the need for further research on the topic and the importance of considering the broader organizational context when developing and implementing information systems strategy. This can help practitioners better understand the field and inform future research in the area.

Overall, Chen et al’s article provides a valuable perspective on the field of information systems strategy and offers important insights for practitioners and researchers in the field.