Develop an IA that clearly illustrates the depth of content, its organization and priority.

Label and organize content in a way that makes sense to users.

Rules and methods for organizing the content and flow of a website, app or system.

Identify and diagram the content workflows critical to your product’s success.

Work with clients or stakeholders to find out how content should be edited, approved and published.

Extend an IA to logical structures and naming conventions of the code files that make the product reality.

Make sure your content — and its organization — is relevant, appropriate and useful.

Organize the content and flow of any kind of website, app or system.

The five core types of IA models, and when to use each type.

Five ways to organize and categorize content types that always apply, no matter what you’re creating.

The best way to test and validate your IA with clients, stakeholders and users.

How to use IA work to develop primary, secondary, global and local navigation.

How to determine key navigation paths and test their appropriateness.

My tips for rock-solid IA, based on nearly three decades working with the biggest brands in the world.